Goji berries or Wolfberries, the fruit traditional to the Himalayan Valley is climbing up the popularity charts as a ‘super fruit’ with various health and medicinal benefits. Known to increase one’s sexual drive, eyesight, as well as increase one’s lifespan, Goji berries have celebrities like Liz Hurley and Madonna swearing by them. Usually the berries are available in dries raisin-like, powder or juice form but can also be found in health bars, muesli and as health capsules. They can also be mixed into shakes, salads, cereal, and yoghurt. With the Goji berry available, to be used in so many forms it is deemed popular amongst health enthusiasts.

A huge health trend of sorts seems to have been kick started by the fruit in the west, it having found many celebrity devotees. Liz Hurley is one of the most prominent fans of the fruit, which is also sometimes referred to as the ‘fountain of youth’. A healthy snack to munch on is what Goji berries are being promoted as these days and they are said to be flying off the shelves at health stores and grocery markets.

Pronounced as ‘go-gee’ the fruit which is gaining wide spread approval from health fanatics, definitely gets the nod from Liz Hurley, known for her youthful looks and fit frame. The fruit has been around for many years but has only managed to gain attention in recent times what with well-known celebrities swearing by it. Hurley happens to be a regular user of the fruit and it is undeniable that its benefits are evident. The positive lean towards this wonder fruit by top female celebrities is justified with claims of it being ‘cellulite busting’ and a means of preserving youth. No wonder it has become a health trend of sorts in the west and is surely soon to catch up with the rest of the world.